In South Africa advertising on street poles has become a very popular outdoor advertising channel. As the public seeing the ads are driving past the ads, they must be simple to read and impactful. The ads are broken into a series of images that are to be read one after the other to get the message across usually a minimum sequence of 3 layouts are used.
Here is an example:
Two sets of street pole ads were developed for Summer Place.
Summer place 5-star wedding venue set:
Summer place 5-star conference venue set: