Dullstroom Reservations (DR) is a local accommodation booking agency that caters to the popular tourist destination village of Dullstroom famous for its fly-fishing. DR is one of the busiest booking offices in the Mpumalanga region. Accommodation varies from rustic self-catering to prestigious 5-star lodges.The company positions itself on careful venue selection with high standards and value for money being the top criteria. The original website also provided local restaurant, bar and activity information of the town.
The company brand identity was also completely recreated to reflect a much more accessible and modern image.
After intensive research and customer surveys, we decided to create 2 separate but focused sites, cross-marketing between them both. The “Dullstroom Reservations” Site provides targeted accommodation content and we created an “About Dullstroom” site provides all village and surrounding area and event information so as to provide a better user experience. We created a landing page showing each option allowing the visitor to make their choice. See below.
Note: The company has now decided to not use the village information site “About Dullstroom”. It has recently become “ExploreDullstroom.co.za” and has an new independent owner.
Some screen shots for Dullstroom Reservations. To visit site click here!
Here are some screen shots of the About Dullstroom Site (Now Explore Dullstroom). To visit site click here!