Whilst retaining the global brand identity and promotional identity world-wide the “This is the Chivas Life” promotion included a fully actionable consumer (on-con) and retail (off-con) campaign rolled out on a national level in bars & restaurants as well as in retail liquor outlets. As this was an end of year promotion generic elements were also created such as banners, gift wrap and gift tags for in-store added value to each Chivas customer.
Campaign Sales Banner
Campaign Gift Wrapping Paper
Campaign Festive Season Gift Tags
Campaign Consumer Promotion Poster
Campaign Consumer Promotion Postcard Entry Form
Promotional Stand Design Panels
Whiskey Festival Exhibition Stand Design