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To develop a company or brand advertising campaign we take into account the marketing strategy, industry research, competitor research etc. as well as the corporate identity. Ideas and layouts are then brainstormed and the best are developed to produce full B to B, and B to C – generic advertising and promotional campaigns.
A generic brand advertising campaign usually lasts at least a year or more depending on sector of activity. These advertising elements will not change over this time and would be implemented off and on-line, ensuring a continuous presence in the marketplace.
Specific promotional campaigns are also developed. These are short-term campaigns developed to incite customer interaction, to increase customer engagement or one of many other goals determined prior to the campaign rollout. Traditional advertising channels are still used but today it is of utmost importance that digital marketing channels be exploited on an on-going basis.
The look and feel of the advertising concepts however must be considered across all channels so that brand coherence and trust be achieved.
*ADVERTISING PRINT ELEMENTS
- Magazine / Newsprint Adverts
- Outdoor Billboards
- Street Pole Adverts
- Exhibition Stands
*ADVERTISING DIGITAL ELEMENTS
- Social Media Marketing
- SEM (Search Engine Marketing)
- Email Marketing
- PPC Marketing
- Mobile Marketing
- Digital Newsletters
*(All lists are non-exhaustive)