About Me

I consider an effective brand strategy to be the foundation in establishing the right market presence across all communication platforms whether a business card, sales promotion or website. The design thread holds all communication elements together, showing stability and establishing trust in a brand to ultimately attract and retain a loyal client base and to stand out from the crowd.

After all, if you are not going to get noticed, why bother!

I was born in Bordeaux – France, grew up and studied in Johannesburg, South Africa and lived in the Cape for 5 more years before settling in France.

I am a designer, art director and all round marketeer, passionate about branding, print and web marketing. I have the privilege of working with clients from near and far and with wonderful applications like Skype, WhatsApp and a super fast internet connection I can easily project manage my work from anywhere in the world. I achieved my National Graphic Design Diploma in 1995 and in 2016 earned my Post Graduate Diploma in Digital Marketing through the Digital Marketing Institute.

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Over the years I have gained valuable work experience in prominent design and advertising agencies working with high profile clients and brands such as Nampak, Multichoice, DSTV, L’Oreal, Cadbury, Glenfiddich, Nordic Ice, Tourvest, Graffiti, PSG Group, Imbize and Tenesa (Total Energy South Africa), SAB, Gensec Bank, Discovery Health and Microsoft.

I became equally passionate about conceptualizing advertising promotions and campaigns and after many successful projects, added art director to my list of skills alongside being an established graphic designer.

In 2001 I decided to start my own company under the banner “Add Ink” working with clients across many different sectors of activity ranging from large corporates to SME’s as well as freelancing for different agencies.

Some of Add ink’s clients through the years:  Pernod Ricard South Africa (Chivas Regal, Martell Brandy, Ilala Cream Liqueur, The Glenlivet), Summer Place (Hyde Park) – Banqueting and Conference venue, Elgin Free Range Chickens, Zoom Photography, Zest Properties, Daghatane Developments (Mozambique), Stop Smoking Easily, Savanha Wines (Winecorp), B’Eventive, Nouvelle Mushrooms, Benylin*, Nicorette* and Longwood Wines*(*Outsourced freelance work).

Working on so many diverse products and brands, I have learnt a LOT about MANY different sectors of activity and their markets. I pride myself in learning all that I can about a company or brand before I even pick up a pencil. I believe that it is crucial for the creative process as well as collating the fundamental benchmarking and competitor research needed to determine the best communication and digital marketing strategy moving forward according to budget.

SECTORS OF ACTIVITY WORKED IN:
BANKING, INTERIOR DECORATION/DESIGN, INSURANCE, FINANCIAL ADVERTISING, TV ENTERTAINMENT, ENERGY, BANQUETING & CONFERENCING VENUES, REAL-ESTATE, IT, NEW TECHNOLOGIES, PHARMACEUTICAL ADVERTISING, WINE AND SPIRITS, COSMETICS, PERFUME, CHOCOLATE, FOOD INDUSTRIES, TRAVEL AND TOURISM AGENCIES …

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How I do it : With excellent communication and listening skills. Fluent in English and French.


Samantha took on our marketing media with regards to concept, design and project managing the entire process. She was highly efficient, thorough and yet very creative. I will have no hesitation in using her again and would recommend her to anyone…

Jeanne Groenewald (MD) Elgin Free Range Chickens

Samantha was an absolute asset to us at Underline when she worked here some years ago – late 90’s. She was always conceptually very strong and took great pride in her work. She also possesses great presentation skills in getting her message across. But more than that is her passion for excellence and getting the…

John Siddall (MD) Underline Advertising and Promotions

I employed Samantha on a number of projects at Adlines (Pty) Ltd whilst I was the owner and CEO of the company. Samantha worked from her own company AddInk and so had the experience to handle a project from brief to completion ever mindful of the clients brief but always happy to give her input…

Margi Butler (CEO) Adlines (Pty) Ltd.

Samantha always pulls it out of the bag. Often with no lead time at all and with a ‘brief’ resembling the Rosetta Stone. Samantha’s patience is heroic and she often delivers what ‘I think I want’ into exactly what I didn’t know I wanted! She is a creative wonder with the added and rare talent…

Natacha Cunningham (MD) Zest Property Group