Traditional to Digital

Whether you are starting a new business or reviving an old one, launching a new product or you just need an outside perspective of where your current company stands from a marketing or branding point of view, you are in the right place.

I believe in finding the right solution for any budget to achieve positive, realistic results and to grow your business with you as a strategic partner.

branding icon


There are many elements that make up a company or brand’s identity. These elements together form the foundation used in building a brand or corporate identity. It is this design thread across all elements that ensures long-term brand recognition across all platforms and communication channels. Read more
To see some of my branding work click here.

advertising icon


Marketing strategy, industry research, competitor research and many other factors are taken into account. Ideas and layouts are then brainstormed and the best are developed to produce full B to B, and B to C – generic advertising and promotional campaigns. Read more… To see some of my advertising and promotions work click here.

digital icon-2


Every business needs to know who their customers are and where they are online. On the web is where your customer finds YOU! Only when they find you do you have a unique opportunity to engage with that customer. No matter what your budget, a strategy will determine which digital channels you need to be active in and how best to work within that space to get the best ROI according to your business goals and objectives. Make every digital communication work hard for you. Read more… To see some of my digital marketing work click here.

Samantha took on our marketing media with regards to concept, design and project managing the entire process. She was highly efficient, thorough and yet very creative. I will have no hesitation in using her again and would recommend her to anyone…

Jeanne Groenewald (MD) Elgin Free Range Chickens

Samantha was an absolute asset to us at Underline when she worked here some years ago – late 90’s. She was always conceptually very strong and took great pride in her work. She also possesses great presentation skills in getting her message across. But more than that is her passion for excellence and getting the…

John Siddall (MD) Underline Advertising and Promotions

I employed Samantha on a number of projects at Adlines (Pty) Ltd whilst I was the owner and CEO of the company. Samantha worked from her own company AddInk and so had the experience to handle a project from brief to completion ever mindful of the clients brief but always happy to give her input…

Margi Butler (CEO) Adlines (Pty) Ltd.

Samantha always pulls it out of the bag. Often with no lead time at all and with a ‘brief’ resembling the Rosetta Stone. Samantha’s patience is heroic and she often delivers what ‘I think I want’ into exactly what I didn’t know I wanted! She is a creative wonder with the added and rare talent…

Natacha Cunningham (MD) Zest Property Group